How to Craft a Winning RFP Response

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About this talk

With a degree in Strategic Communications and a client list that has included the likes of Tropical Smoothie Cafe and Constant Contact, Lauren Gall is an expert at writing proposals clients love.

In 2020, she earned more than $12,000 in revenue from clients gleaned from IVAA RFPs alone!

In this must-see presentation, she'll show you how she does it:

• what to include what NOT to include • how to structure it so it makes sense to the prospect • clever follow-up tactics that get results.

You'll leave knowing how to tell exactly what clients are looking for in your proposal (even if they don't say it) and how to deliver it with excellence.

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